Marketing and Advertising and their impact on the consumer

This book presents a lot of facts, examines the link between advertising and consumer behavior, the impact of advertising on sales, the association of advertising campaigns with sales percentage, the impact of weak advertising campaigns on the decline of sales more than 50%, and confirms the evidence that promotion of sales is necessary to support advertising, advertising launches sales.

The book provides strong research and practical information that no one who wants to promote his sales and spend money on advertising can ignore it.