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Neuromarketing
Author : Prof. Stephen Ginko/Prof. Peter Steidl / Dr. Andrew Bohlmann
This book presents neuromarketing and is a new field based on guidelines for three areas that already exist: marketing, research and brain science.
In this book, these dimensions of neuromarketing were highlighted, taking into account the ethics of this science, including the effects of public policy.
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$35
- Author:
- Prof. Stephen Ginko/Prof. Peter Steidl / Dr. Andrew Bohlmann
- ISBN:
- Publisher:
- Reinasens Company
- Pub. Year:
- 2017
- Pages:
- 427