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The origins and contents of the marketing of services
Author : Dr. Bashir Boudia / Dr. Tarek Kunduz
This book deals with service marketing activity and the elements of the marketing mix, as well as the realities of the insurance sector in Algeria, and the marketing activities used by the National Insurance Company in marketing natural disaster insurance.
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$35
- Author:
- Dr. Bashir Boudia / Dr. Tarek Kunduz
- ISBN:
- Publisher:
- Dar Safaa for Publishing and Distribution
- Pub. Year:
- 2016
- Pages:
- 329